Brand Identity Web Design Packaging Branding Pilates Studio Workout minimalist scene featuring a metal-framed chair with a white fabric tote bag hanging on the backrest, which has the word 'FUNCTION' printed on it
A person in white athletic wear performing a yoga pose on a mat, with a radiation therapy machine nearby.

The Pilates Room

The Pilates Room by Function Studios was imagined as a space that feels elevated yet easy, minimal yet full of warmth. We shaped the identity and details to reflect that balance, clean, modern, and inclusive. From the brand direction to the finishing touches, every element was designed to create a space that feels both inspiring and welcoming.

Our involvement

Brand Identity
Merchandise & Labeling
Signage/Storefront

Start Your Story
Reflective signboard advertising 'The Pilates Room' by Function Studios Inc, placed on a sidewalk next to a beige wall.
Close-up of a person's legs and feet wearing white athletic socks with the word "FUNCTION" visible, standing on a wooden floor with sunlight casting shadows.
A white clothing tag with the word 'FUNCTION' embossed on it, attached to a beige satin fabric with a rope loop.
White crew socks labeled 'Function' with additional packaging details on a white surface.