Who we are
Our Philosophy
Sometime July is a strategy first design studio crafting elevated brands and websites that tell a story. We partner with lifestyle-focused businesses to create thoughtful, intentional design rooted in connection and clarity, helping you show up beautifully and with purpose at every stage of growth.
First up, strategy. Because pretty is nice, but pretty with purpose is even better. We dig into what makes your brand different and how to make it shine. Then comes design, where all that strategy turns into a brand and website that looks amazing and actually works for your business. Next up is collaboration. We’re in this together. No disappearing acts, no handing things off and hoping for the best. Just real conversations, shared ideas, and a process that feels as good as the final result.
The goal: a brand you can’t wait to show off and a website that works as hard as you do.
Our Services
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Strategy is where we uncover your unique edge, define your positioning in the market, and build messaging that actually connects (and converts). Through competitor research, audience deep-dives, and a clear roadmap forward, we set you up with the kind of foundation that takes the guesswork out of growth. The result? A brand that feels magnetic, confident, and impossible to ignore.
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Our most in demand service. perfect for businesses that want big results without the drawn out timelines (or the endless rounds of approvals). Intensives are a faster, more budget-friendly way to get the high-end brand or website you’ve been dreaming about, without sacrificing strategy. You’ll walk away with a polished, conversion-ready brand or site that’s crafted to grow with you. Spots are limited and book quickly, so if you’re ready to move fast and launch with confidence, this one’s for you.
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Your brand is more than a logo—it’s how people feel when they interact with you. That feeling starts with strategy. We dig deep to understand what sets you apart, then shape your brand to reflect your vision, values, and voice. Whether you’re launching something new or evolving what already exists, we’ll craft a brand that not only looks stunning, but also connects deeply with the people you want to reach—and makes them remember you.
Tight timeline? Smaller budget? Our Brand Intensives deliver high-impact strategy and design—without cutting corners.
Learn more about our brand intensive
Capabilities
Brand Identity
Brand Strategy
Brand Positioning
Naming
Icon & Brand Marks
Illustrations
Submark variations
Color Palette
Typography
Mockups
Social Media Graphics
Packaging
Brand Guidelines -
Your website should do more than exist—it should work for you. We design custom sites that are equal parts beautiful and strategic, built to guide your audience, showcase your value, and convert visitors into loyal clients. Whether you’re growing out of a past version of your brand or simply need a site that feels more you, we’ll help you launch a high-performing online home you’re proud to share—and that grows with you.
Tight timeline? Smaller budget? Our Website Intensives deliver high-impact strategy and design—without cutting corners.
Capabilities
Custom website design
Mobile optimization
E-commerce integration
Landing page design
Wireframing & strategy
SEO optimization
Typography & styling
Content placement
Blog & portfolio setup
Booking & scheduling
Membership platforms
Post-launch support -
We take your brand beyond the basics—into packaging, social media, digital touchpoints, and more. With an eye for detail and a sharp sense of what works, we create supporting assets that feel elevated, cohesive, and made to be remembered. Think packaging that begs to be kept, social that actually feels on-brand, and creative direction that ensures every moment of your brand is telling the right story.
Capabilities
Stationery
Business cards
Packaging
Merchandise
Print collateral
Event materials
Presentation design
Branded templates
Marketing assets
Client experience pieces -
You have the space. Now let’s bring your brand inside. Having a physical space is just the beginning. We’re uniquely qualified to translate your brand into a cohesive, immersive environment—through everything from layouts and signage to experiential design.
We have a licensed interior designer (who also holds a Master of Architecture) on our team—so your space is in thoughtful, capable hands.
Capabilities
Retail space design
Commercial interior design
Floor plans (CAD) and layouts
3D renderings
Branded interiors & exteriors
Signage and wayfinding
Window displays
In-store graphics
Trade show displays
Experiential design
The Creative
Designer, founder, and lover of all things creative, especially when there’s a coffee in hand and a lake view in sight.
With a background in architecture and design, Jaime brings a thoughtful, elevated lens to every project. She’s mastered a laidback luxury style that feels minimal, intentional, and refined down to the last detail. When she’s not collaborating with passionate founders, you’ll find her hanging with her rescue pup Archie or soaking up one of Canada’s (rare but glorious) summer days. The kind of day that sparked our name.
All your Q’s,
all our A’s
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While it might seem like the easiest option, a logo alone isn’t a brand. We want to set you up for long-term success, and that means creating a full brand identity that helps you stand out, stay consistent, and build customer loyalty. If you’re a new business and budget is a concern, ask about our brand intensive service, it’s designed for brands that need a solid foundation without the full investment of a custom brand package.
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We design on Squarespace and Shopify. Both platforms that offer a perfect blend of aesthetics and functionality. We prefer these because they allow clients to make minor adjustments on their own, without the need to pay for professional updates.
Tight timeline? Smaller budget? Our Brand Intensives deliver high-impact strategy and design, without cutting corners.
Capabilities
Brand Identity
Brand Strategy
Brand Positioning
Naming
Icon & Brand Marks
Illustrations
Submark variations
Color Palette
Typography
Mockups
Social Media Graphics
Packaging
Brand Guidelines -
Printing costs for any physical collateral (but we’ll provide print-ready files).
Ongoing website maintenance—we’ll make sure you’re set up for success, but long-term site updates aren’t included.
Font licenses—we’ll recommend fonts that align with your brand, but any paid licenses will be purchased separately.
Paid stock imagery—if your project requires premium stock images, we’ll help source them, but the licensing costs aren’t included.
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You bet. We get it, big moves need breathing room. Payment plans are flexible based on your timeline and investment.
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Every project is unique, so the timeline can vary. Typically, a full rebrand takes between 6 to 8 weeks from our initial discovery call to your launch date. Brand intensives typically take about 2 weeks.
We’ll work with you to establish a detailed timeline, so you know exactly what to expect. Quick feedback and clear communication will keep everything running smoothly! If you need a faster turnaround, we’re all about finding solutions that work for you.
Kind words from our friends
“Working with Jaime surpassed every expectation I ever had about working with a designer. I was amazed at the designs she did for other companies and once I began working with her, I was even more blown away by her ability to take what I envisioned for my brand and turn it into something completely unordinary. She was creative, efficient, and always went above and beyond to make sure that I was just excited about graphic design as she was. Jaime did it all - from brand identity, moodboard concept mapping, website creation, key message development, deck assembly, pricing sheet, email set up - the list goes on.
When I launched my business with my new website and Instagram channel, I got an incredible reaction to all the branding she did which resulted in 18,000 views to my Instagram page and 240 followers in just one day. Industry folks told me that my website was approachable and genuinely different, and I recognize how hard that is to accomplish in a highly competitive digital world.
My calendar is stacked with meetings, and I have received several internship applications, just one week into launching, and I know that it is because of the website and branding that Jaime so meticulously and thoughtfully put together with strategy top of mind. I wholeheartedly recommend Jaime for any design project of any size, for any type of client. Anyone would be lucky to work with her and be in her orbit.””
““The best of the best! Jaime has such an amazing eye for design. I get SO many compliments from all my branding materials. She’s so amazing to work with and really knows how to capture your vision.””
““A simple yet beautiful brand that embodies the warmth and joy I want all my clients to feel in their photos. Thank you Sometime July for making my branding dreams come true.””